Let us help you choose a business nameTips on Picking Your Business Name

Before you get attached to the brilliant business name you’ve just created, there are some important places to check so you won’t be disappointed. Even worse, so you don’t run into some legal hassles down the road. It’s important to be clear in your product branding and marketing. A confused customer doesn’t buy.

Here are 3 essential places to search for your Business Name before you sign on the dotted line:

  1. Domain Names. Make sure you check to see if your chosen name has been registered by someone else. It isn’t the end of the world if someone has your .com, but you want to make sure your market won’t be confused by the .com website. Owning a domain name doesn’t give you any legal rights, so don’t be confused. A great resource is www.godaddy.com
  2. Trademark Search. You’ll want to do a trademark search on your desired name. It’s easy to do, but not necessarily quick, depending on the name. You can do the search at U S Trademark Office Click on the Trademark link on the left side of the page and then the search button. Use the new user search and put in all the words of your name. For your first search, use “and” in the search term box (3rd box down) to see if someone has a trademark on your desired name. Then do a search for “or”. You’ll see a lot more responses. Take the time to go through all the responses to see if there is a conflict with the name you’ve chosen. A trademark is the only way to protect the intellectual property of your name, so if it will extend your company’s visibility or brand, you may want to consider securing the trademark.
  3. Corporate or Business Name in Your State. Contact the Secretary of State’s office and see if anyone is using the name in business. Many states have a website where you can do a search on corporations and LLC’s or PC’s.

If you are creating the title for a book or product, the copyright law does not protect you. Titles are not covered by copyright law, so you’ll want to make sure your title stands out from the crowd. For more information about what is and is not covered by copyright law, visit the US Copyright office at http://www.copyright.gov .

The reason we check these 3 areas is so that you don’t run into trouble down the road. It would be a shame to produce a product or great service and then send your potential clients to another business. Please note that this information is intended for educational purposes only and is not legal advice. If you have legal questions, please consult your lawyer.


Maureen O’Crean is a Harvard grad and an International Business strategist who supports others to have their dreams come true. An unconventional MBA, she works with authors, speakers, licensed professionals and entrepreneurs in the area of business growth and development. Maureen often uses publicity to put her clients in the public eye for visibility. She is a published author and creator of an online community of over 12,000 women. Maureen was featured in Entrepreneur Magazine as the coach who led a client to success from an idea to a household product.

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Opiate Use Exposed in Titanic Disaster Marconigrams: Auction to be held on June 15, 2016 at 10:00 am EST

titanicismaymarconigramcopyThe use of Opiates can be traced back to the Titanic Disaster of April 14, 1912 in three Marconigrams being auctioned at Philip Weiss Auctions on June 15, 2016 at 10 am EST. They paint a dark picture of the corporate leadership on board of the Titanic, J. Bruce Ismay: “Mr. Bruce Ismay is Under an Opiate.”

An Original Marconigram from the Titanic disaster provides documented proof of the use of opiates at that time by the son of the Titanic’s owner and one the decision maker at the scene of the rescue.They paint a dark picture of the corporate leadership on board of the Titanic, J. Bruce Ismay: “Mr. Bruce Ismay is Under an Opiate.” Originally purchased by a private collector through Christie’s in 1998, these gems of history documenting the decisions being made are in three Marconigrams being auctioned by Philip Weiss Auctions on June 15, 2016 at 10 am EST.

These historical records reveal the opiate story as Ismay, the Managing Director of White Star Lines, the parent company of the Titanic snuck onto a lifeboat to escape the sinking ship. These original Titanic Marconigrams, serve as a cautionary tale of the downward spiral of opiate addiction, as Ismay orders the rescue ship Olympic to stay out of view of the Titanic survivors.

The set of three Marconigrams will be auctioned by a private collector through Phillip Weiss Auctions, Lynbrook, N.Y. in Lot 1457 on June 15, 2016 at 10 am EST. In addition, Lot 1456 contains a rare color lithograph promoting the fated journey. Online bids are being handled by Proxibid at http://bit.ly/auctionismay

LOT: 1457
A group of three Marconi messages (Lot 1457) from the R.M.S. Olympic radio log book, 3 pp, oblong 8vo (140 x 200mm) April 15, 1912, being communications between the Commander of the R.M.S. Carpathia and the Commander of the R.M.S. Olympic, discussing whether or not the R.M.S. Olympic (the Titanic’s sister ship) should pass in view of and aid the R.M.S. Carpathia in the rescue.

Each Marconi message is identically framed. These three documents record the moment when the authorities decide whether or not to let the Olympic participate in the transport of the survivors. The earliest message reports on the condition of J. Bruce Ismay, the White Star Line’s managing director who survived the Titanic hiding in a life boat.


MESSAGE 2: The next message, sent by Rostron just two minutes later, reads: “To: COMMANDER OLYMPIC. RECEIVED 3.20 pm NYT

MESSAGE 3: Two minutes later, Rostron added: “To: COMMANDER OLYMPIC RECEIVED 3.22 PM NYT/

Lot 1456

A rare Color Lithograph Promotional Poster based on a painting by the English artist Montague Birrell Black commissioned by the White Star Line showing both its sisters ships the Olympic and Titanic before the Titanic disaster for display in White Star Line offices (prior to April 15, 1912) in its original oak frame with the attached metal label: White Star Line Olympic; Titanic, New Triple Screw Steamers Largest and Finest in the World.

After the Titanic sinking with the loss of 1,520 people, these posters were removed from the White Star Lines office and were believed to have been ordered to be destroyed. It was the only promotional poster to feature both the Olympic and the Titanic with the Olympic in the foreground and the Titanic sailing off into the sunset. Lithograph size is approximately 39” and 29” with the overall frame size approximately 44.5” x 34.5”

To place your online bid, please visit: http://bit.ly/auctionismay

Media: For more information and copies of the images, please contact Maureen O’Crean in -Los Angeles at 310-379-9620 Email: maureen(at)maureenocrean.com

For Auction information contact Philip Weiss, Philip Weiss Auctions, Long Island, NY
Phone: 516.594.0731  Email: info(at)weissauctions.com

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Thinking Like A CEO: 5 Steps to Ensure Your Success

Tip from Maureen O'Crean: Learning to delegate saves you time and makes you money

Managing the multiple priorities of different clients doesn’t have to be draining. Approaching your business and thinking like a CEO helps you manage your energy, organize your time and make a profit. Here are five tips to get you started:

1. Think like a CEO: A CEO manages multiple priorities, Sales, Marketing, Fulfillment, Customer Service and Budgeting. It is important to schedule time and activities each week to each of the ‘departments’ you manage to grow your successful business.

2. Manage Expectations: Verbal conversations disappear over time, so it is important you follow the number 1 rule of business, Get It In Writing. How are you and your client going to manage their success? Ask your client and potential clients to provide their top three priorities in writing, in an email. It will give you a solid foundation to know if the client’s goal are realistic and achievable. If they are not it is time to renegotiate. If you can’t renegotiate, respectfully decline because when someone doesn’t know or understand what they want, you can’t make them happy.

3. Measure Everything: Developing a business requires time creating relationships. Relationships take time to develop. In any business, yours or your clients, getting sales is really the only goal. So how do you measure your contribution to your clients’ bottom line? Set baselines when you begin working (or even once you have started, it’s never to late). Ask your client to give you the number of visitors to their website and their website sales amount prior to your time on the job. Google analytics is an amazing tool and 1ShoppingCart.com1shoppingcart.com has a feature known as adtracker. Adtracker tells you how many people clicked on a link, took an action and made a purchase. Come to an agreement on what is your job and what is your client’s responsibility. How will you measure your success with your client?

For example, increasing visits to a website maybe your responsibility, but sales would be the client’s. As they say, you can bring a horse to water, but you cannot make it drink. You cannot make people buy.

4. Have a Backup Plan: Every CEO knows that even with the best laid plans, life happens. You need to have a backup plan because everything in life takes longer than we expect. A Project Manager on a construction job breaks down the big job of building a building into tasks. Some are mission critical to getting the building completed on time and within budget. When you and your client meet to set goals, make sure you understand what is mission critical to your client. If your client’s goal is increasing the number of fans on social media, do everything you can, and ask for a small ad budget in advance of needing it. Put it in an escrow account so you have control over it. If your client is an author have a few books on hand to create a give-away. Think 10 steps ahead of your goal and you’ll never have to play catch-up.

5. Exceed expectations and go the extra mile: A CEO’s primary responsibility is to keep the company running. That means always creating income opportunities. If you spend all your time on serving your customers and no time on cultivating new customers, you may end up with a cash flow crunch. I am a firm believer in Napoleon Hill’s Think and Grow Rich. Hill gives us 6 steps to turn desires into gold and the number one goal is create a definite goal and number 2 is what are you going to give in return? From day one (or today) create a plan to exceed your client’s expectations. If your client is an expert, spend some time searching for possible partners for joint ventures. When you help your client reach his or her goals, you will reach yours. Remember above all, keep a positive attitude towards those you work with. What you think and speak about a client, even to yourself, effects everything you do, so always sing their praises and you will be pleasantly surprised at the outcome.

Good luck on all your adventures. If you have a question about your business that would help others, post a comment and I’ll post a reply. If your question is more private, send me an email at maureen(at)maureenocrean.com and we can set up a time to talk.

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